Consumer Behavior Research: A Literature Review.

Consumer behaviour is a field of study that focuses on consumer activities. This has been a topic of vast interest for the marketers all over the world. The marketing managers always study these consumer behavioural changes and make continuous changes in products and services.

Consumer behaviour is a dynamic, complex and multidimensional process and all marketing decision are taken based on the assumptions about the consumer behaviour. While buying a product, the consumers get benefits for the cost paid by them. The difference between the total benefit and the total cost constitutes the consumer value.

Literature Review on Consumer Behaviour - 16053 Words.

After an extensive literature review, 100 relevant articles are identified. The factors influencing consumers' online purchase intentions, which have been examined in these selected articles, are.Consumer buying behavior is the behavior of final consumer. The consumer buying decision process is influenced by many internal and external factors. A purchase decision is the outcome of all these factors. The present paper focuses on major factors influencing consumer buying behavior.The key objective of this exhaustive review is to analyse evolution of online consumer behaviour models associated to the change in variables. This review also facilitates future researchers in understanding and selecting most advanced models based on their relevance of variables in terms factors affecting online consumer buying behaviour.


REVIEW OF LITERATURE REVIEW OF LITERATURE Janaki, P and Shanthi, P 2 (2013) in their study entitled,. “An impact of consumer buying behavior in decision making process in purchase of electronic home appliances in Chennai (India): an empirical study”, which presents consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and.Literature Review on Consumer Behaviour of Online Shoppers Dr. Ankur Saxena (Professor, Technocrats Institute of Technology - MBA, Bhopal, India) really want. Analyzing consumer behaviour is not a new phenomenon for scholars. Philip Kotler, marketing behaviour is constantly changing and In order to choose one companies product or service over another in online shooping, Introduction: Consumer.

A Literature Review amul Critique on Customer Satisfaction LIU Huiqun1, ZHAO Xin2 1. Few charitable organizations PDDP, Malanadu etc are essay marriage is old fashioned review their presence in the milk marker. Consumer is a behaviour testimony of synergistic satisfaction development through the review of modern management methods.

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Online Apparel Buying Behavior: The Literature Review Dr. Pawan Kumar Patodiya1, Prity Birla2 1Research Supervisor,. and consumers’ buying decisions online. This paper presents systematic review of literature on Online Apparel Buying Behavior on the basis of different researches. The review has been segregated in different parts like; Online Apparel Shopping, Technological Aspects of.

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Consumer buying behaviour has become an integral part of strategic market planning. In order to develop a framework for the study Consumer Attitude it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article, a set of dimensions can be identified in the literature.

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LITERATURE REVIEW Many packaging elements are factors that influence the buying behavior of consumers such as, packaging color, printed information, packaging material, design of wrapper, printed information, brand image, innovation and practicality. Colors used in packaging can help draw consumer attention. Color of packaging is important because it used by companies to differentiate its.

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Consumer behaviour in buying pattern is differences when comes to the product, price, features, quality, packaging, lifestyle, status. However, youth is the most complicated group to correspond with. The youth changing preference affect the buying pattern because they mostly follow the rhythm of fashion and taste according to the shifting time.

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This literature review presents an overview of the definition of brand, important roles of brand, followed by the characteristics of successful brands, consumer buying behavior and finally the models of consumer behavior. Brands are so important that they are regarded as the equity to a firm. Brand equity can be divided into four dimensions, including.

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Thus, unlike some of Literature Review On Consumer Buying Behaviour the other Literature Review On Consumer Buying Behaviour companies out there, our online assignment writing service Literature Review On Consumer Buying Behaviour guarantees that every paper is written from scratch and is 100% original. Whenever you order from Assignment Geek, you are guaranteed to receive only original.

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The review of literature has been presented in a summarised and precise manner. Osbourne, Magz., . Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the re-discovery of the true meaning of.

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The consumer behaviour is a complex yet dynamic and multidimensional process where all the decisions are undertaken on the basis of the behaviour of the consumers. For the companies to formulate any plans and strategies or achieve any desired goals and objectives, it is essential for them to stick to the marketing strategy and follow them as planned. These marketing strategies include ways of.

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This includes consumer buying behavior models, factors influencing buying behavior, types of buying behavior and the consumer decision-making process. The data has been collected from the secondary sources from databases, reputed journals, textbooks, websites, etc. Hence the study provides the summary of existing literature related to consumer behavior for better understanding and helps to.

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